Our company began in 2012. Hugo Ho, an avid fly fisher and our current chairman, noticed a lack of quality fly fishing flies available online. Premium flies were expensive, while cheap ones were ineffective. Inspired by this gap in the market, Hugo Ho and his friends started tying their own flies and selling them online. Those early days were challenging yet. Fresh out of college, the team spent their weekdays working on their passion in a cramped garage, and their weekends fly fishing with friends in local streams. As their products gained popularity, new members joined the team, and the operation grew. They moved to a larger space, established a more efficient production line, and expanded their product range. In 2018, they officially registered their own brand - Wifreo, meaning "Wilderness and Freedom. "Now we have become a comprehensive fishing tackle company with fly bait and fly fishing products as our core. We hope to provide more and better fishing products to more fishing e... [
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